A small business doesn’t mean small thinking. It doesn’t mean small ideas or small plans either. What it means is hard work, exciting plans and unstoppable drive. Small businesses sometimes feel the consumer neglect brought on by big business competition, but there are plenty of ways to make your small business one that grows, thrives and evolves in the very best way.
1. Embrace Your Size.
You’re a small business. Own that, and always remember bigger is not always better. Large corporations might be impressive, but they seldom offer the personal attention and care a small business can. Create a business culture that thrives on that small community feel, that hi-I’m-your-neighbor-can-I-borrow-a-cup-of-sugar closeness. Customer service can make or break the consumer experience, so be sure to show customers that you’re there to provide them with whatever they need without hesitation and faster than a large corporation could because, hey, that’s what you’re all about!
2. Build Relationships.
Customers are what make a business successful. Welcome them, make them feel at home and go out of your way to make an unforgettable first impression that you can build on with every visit. A happy customer is a repeat customer, and a repeat customer will often be your best source for referrals. When the big bad wolf corporation comes huffing and puffing to blow your business down, you’ll be happy you built your business with strong sturdy relationship bricks.
3. Reward Loyalty.
Building relationships is one thing, but maintaining them and helping them flourish is another. Show your customers that you want to take care of them by offering incentives such as coupons, discounts or points and rewards systems. Giveaways are another reward method that has grown in popularity with the help of Facebook, Instagram and other social media outlets.
4. Be Present.
As a small business owner, you should take pride in your company, your workspace, your product and your employees. Walk around, greet customers, reach out to employees in some small way and let it be known that you care about what goes on. Show your face proudly!